Hi. I’m Spencer, and I’m pretty lucky.
I’ve been lucky enough to do great work for great companies in an industry that is built around my passions. Yes, I am lucky for sure, but I am also been trustworthy, loyal, hardworking, dedicated, passionate, and creative. All of these things combined with a strong peer network, love of cycling and a deep appreciation for it’s nuanced history and culture, have given me the tools to be able to do so many wonderful things when the opportunities arose. A combination of right-place-right-time, and tools-to-get-the-job-done. That’s luck. And that’s polished and prepared skill.
I have had the great fortune to work with and also work for, a number of very talented individuals, and I feel very lucky for this fact. I’ve worked with numerous international cycling brands on various projects from tradeshow presence to major sales presentations to cocktail parties. I’ve been able to use these connections to be able to do so many fun and exciting projects! I’ve been able to design ads that have run nationally and internationally. To write copy for ads, and entire catalogs. To create the persona of a brand online in social media and in print. To capture the essence of a team of people and transform that into a visual design online and in team clothing and uniforms.
I am always looking for new projects, and to see how far I can push them. I am a confident man, and I believe in what I do. I don’t want to do things halfway. I love to set stretch goals, it feels great to then dominate them. Nothing gives me greater satisfaction. I want to be immersed into the brand I am working with and the culture behind it, and then pull out that heart and soul so it can be showcased to the rest of the world. And to do that in a way that makes sense. Makes believers. Makes brand champions. Makes history.
I strive to ignite that passion in others.